Clipper Race Will Stopover in Cape Town
The Volvo Ocean Race may not be stopping in Cape Town during the next edition of the Volvo Ocean Race, but another round the world, crewed, one-design ocean race will be. The Clipper Round the World...
View ArticleOpera Experts to Advise ACEA… and other important news!
Stephen Barclay, CEO of the America’s Cup Event Authority (ACEA) has outlined more details of the ‘Summer of Sailing’ in San Francisco. The plans address some of our concerns about the way the...
View ArticleRotary Aquaspeed Renew Clipper Sponsorship
The Rotary Aquaspeed brand was impressed with the returns that it received as a sponsor of the 2011/12 Clipper Round the World Yacht Race . As a result, Rotary Aquaspeed will renew its position as...
View ArticleMusto Steps Up to Title Sponsor of Vice Admirals Cup
We have an ongoing fascination with the sailing clothing sector. Unsurprisingly, clothing brands follow fashions in the sport, but some brands respond differently than others. There are entrenched...
View ArticleExtreme Series 2012 Media Numbers Released
Sponsorship is just one marketing tool that companies can use to promote their goods, services and brand(s). The decision about whether or not to sponsor an opportunity is made up of many parts which...
View ArticleLoro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous
A recent article looked at What Sponsors Want – the list included; compelling content (good for sailing), reliable fast wifi and, according to the piece, accessibility to a wide audience. Of course it...
View ArticleCTruk Sees Value in Fast Cat Sponsorship
Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by...
View ArticleNew Sailing Events and The Invisible Hand
During discussions at the last edition of the World Yacht Racing Forum, many delegates argued that the success or failure of new sailing designs, events and classes should be left up to the market. In...
View ArticleExtreme Sailing Series Announce Land Rover as Partner
On the eve of our first Free sponsorship webinar, The Extreme Sailing Series has announced a major new sponsorship deal with Land Rover. Mark Cameron, Land Rover’s Global Brand Experience Director,...
View ArticleSponsorship MBA for Sailors – Introduction
The ‘Get Sponsored’ webinar series is designed to help sailors, event organisers and clubs succeed in the board-room as well as on the water. Presented by David Fuller of Pilote Media, the sessions...
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